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Branding Photography

Branding Photography

by | All Posts, Personal Brand Photography

Brand Story

Designer meets Branding

 

Marta Padysz Photographer

How has it all started,

and how can you use branding photos? Branding photography is more than just a nice-to-have; it’s an essential part of your marketing strategy. It can help you stand out from the competition, increase conversions and build trust with your customers.

If you’re running a blog, business or a personal project, you’re probably aware of the importance of having good looking pictures that illustrate your content well. But you might not have the time for finding and posting high quality photos right now. That’s where I come in and save the day!

Marta Padysz Photographer
Marta Padysz Photographer
Marta Padysz Photography

step 1 – WHY

Your Story

You story matters. It’s how you connect with your clients. I want to hear that to in order to create a plan for your session.

I’m gonna ask you:

– who is your ideal client

– how it all started

– what is best selling product or servise ..ets

Marta Padysz Photographer
Marta Padysz Photographer
Marta Padysz Photographer

step 2 – WHAT

Being solopreneur means lots of things —but one of the most important is that you’re in charge of everything. You’re responsible for finding clients, managing your workload and making sure your business runs smoothly.

Marta Padysz Photography

step 3 – HOW

Every detail of your work

What detail represents your brand the most?

Scissors..

Silver spoon..

Yoga pants?

Material samples, color palette, mood boards. These are the essentials in Tacha’s stylist studio. These are the elements that help to touch, stimulate the imagination and convince the client to choose the right expert. Those are details that will attract perfect clients.

What is the most memorable item associated with your brand?

Marta Padysz Photographer
Marta Padysz Photographer
Marta Padysz Photographer
Marta Padysz Photography

FORMATS

But how do I know what format I need?

You have a load of pictures that you want to ship to me so I can post them for you on your brand new website. But, wait a moment…which format are they in, .jpeg, .png or .tiff? How large must the images be and how should the image file names be structured? Will this depend on the blog theme you choose? Do you have all that backed up? Well, Why not leave all that to me and we can just focus on the design of your site while I make sure that everything will be ready for posting.

What’s the plan?

Once you have your short description of the brand (who you are and what you do), we start building the brand mood board based on that. This includes major colors — a crucial part of your identity — location, detail photography, props, team mates etc.

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Make first step now.

Book online no obligation consultation. See you there 🙂

How to prepare yourself for profile picture

How to prepare yourself for profile picture

by | All Posts, Creative Photography, Personal Brand Photography

How to prepare yourself for profile picture

Marta Padysz Photographer

Pictures are meant to be fun. It is meant to be life, and a means to express happiness.

However …

.. the changes in opportunities have highlighted that the importance of a profile picture says a lot about someone on social media. Or in the Internet in general. For social media websites like Facebook and Twitter, it doesn’t matter how you express yourself. Except for your page for self expression or professional look.  Whether it is official or not, here are the simple steps to use when preparing a profile picture.

 

 

1. Locating the Correct Light Setting

 

A correct light setting brings out your beautiful face. Keep it in mind that even the light has settings; the studio setting is different from the outdoor shot, but it is important that the light is a soft one, if not, you might have a dark or too-white picture. There must be no strong shadow on your face or object, once we get this; we are good to go.

1. Locating the Correct Light Setting

 

A correct light setting brings out your beautiful face. Keep it in mind that even the light has settings; the studio setting is different from the outdoor shot, but it is important that the light is a soft one, if not, you might have a dark or too-white picture. There must be no strong shadow on your face or object, once we get this; we are good to go.

2. Locating the Ideal Background

When the light is ready, the background is the next important thing; it must be the ideal one because it passes the message about the picture. When it comes to profile pictures, you may want it official and it may be for a specific purpose, just ensure the background is good. A designed wallpaper or paper background is good; it depends on your choice.

3. Strike a Pose and an Angle

A profile picture isn’t something so hard, but it is tactical and must be well balanced in posture. There are different styles to try out with your arms; it can be one arm on hips, straight down, or arm crossed, and many more. These movements go beyond keeping your hands busy. Their function is to adjust your frame around, and that includes your shoulder. The purpose is to give variations to your look. Sometimes, I also advise the customer to step back a bit with one leg or two; this adjusts the weight or perspective of your face and posture.

4. Facing Flashlight

This is the most important aspect of the profile picture; the eyes must be firmly opened to have a very nice picture. This step has so many things involved, and they are listed as follow:

Don’t stare blankly: Look at the camera and let your eyes feel the energy. It’ll make you look attractive.

Don’t act surprised: Do not act like you are surprised in front of the camera like it’s your birthday. Ensure to relax your face and bring out a real smile.

Be real: What makes a profile picture beautiful is your real face, but many tend to fake a look. Just see pictures like you’re in reality, and smile the way you would when discussing.

Chin forward, not up or down: To avoid your chin up or down, the best thing is to look at the camera squarely and stick your chin forward a few inches.

Avoid selfies posture: Always inform yourself that you are not snapping selfie no matter how beautiful you may look. It’s a profile picture, a reminder of that will avoid any bending of your profile picture.

Don’t pose so hard it hurts: Many tend to freeze themselves while taking pictures, and it is even the same when it comes to taking profile pictures. While posing, ensure your body is not stiff, and be flexible so you don’t get too hard on yourself. After this, the camera flashes and your profile picture is taken.

The reason why many clients do not find photography pleasurable is due to the inability of the photographer to be flexible. Photography is life because of the memories it creates, and photography must keep this in mind if he or she wants to have many customers. This is the flexibility you’ll find when you make use of my service as I believe photography is meant to recreate eternal memories. Photography isn’t something hard; you can confirm this by trying out my service.

Except for your page for self expression or professional look.

Are you interested to read more at this topic?

Download a full e-book below and deepen the topic. 

It’s for free to read. Enjoy! 

 

a Gentle Guide

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10 Undeniable Reasons People Hate Themselves in Pictures

10 Undeniable Reasons People Hate Themselves in Pictures

by | All Posts, Event Photography, Personal Brand Photography

10 Undeniable Reasons People Hate Themselves in Pictures

Marta Padysz Photographer

I believe that good visual content needs heart, skills and presence.

Pictures are meant to be fun. It is meant to be life, and a means to express happiness. However, the changes in opportunities have highlighted that the importance of a profile picture says a lot about someone on social media. For social media websites like Facebook and Twitter, it doesn’t matter how you pose except if your page for business purposes; but for LinkedIn, you must get an official profile picture.

%

Of Business Owners are not proud of their Profile Picture

 Because the truth is all this “photogenic thing’ is highly overrated. Sure, there are people who feel like a fish in water in front of the lens. But isn’t it sometimes because they feel good about themselves in general?

Here are some collected reasons why people don’t like themselves on the picture.

1. That’s not my good side

Oftentimes, people have their “good” side. When taking a photo, you might opt for that “good” side as you’re convinced you look better. If you were forced to show your other side, you may be unhappy with the photo.

2. All the wrong lighting

Sunrise or sunset? The wrong lighting can also be a reason as to why you might not like the way you turned out in that picture.

3. Outfit remorse

Hearing “picture time” may cause instant panic as you regret the outfit you chose. Maybe you were too casual, too formal, or wished you didn’t look so much like your friend.

4. I should have got my nails done

When looking back at the photo, you may think you should have got you nails done, especially if your hands were captured in the photo.

5. I sure hope there’s an app for that

When reviewing the photo, you notice a zit! You’re hoping there’s an app that will fix it for you, otherwise, that could be the main focal point 😛

6. Photobomb Tom strikes again

Everything turned out for once, EXCEPT for Photobomb Tom that appeared somewhere in the photo. It’s time to ask your friend that’s a photoshop pro for help.

7. Bad hair day

It happens to all of us sometimes! Humidity, rain or other factors can result in frizz or a messy look that we can’t seem to fix in time for the photo.

8. I need a tan

Especially in the summer months, you may think having a tan would look better and give you a sun kissed glow. Without a tan, you may think you look too pale and washed out.

9. Man, I really need to get back to the gym

Seeing yourself in a photo may inspire you go back to the gym and consume a healthier diet. This happens most often when we compare ourselves to how we were in the past or how we envision ourselves to look in the future.

10. Teeth or no teeth

When taking a photo, we might smile with or without teeth. If were proud of our pearly whites, we will show them off, however, if we have braces or yellowish teeth, we may choose to keep our mouths closed in photos.

So what’s the conclusion?

If you don’t like yourself in photos, that’s fine. The question is if you want to do something about it. If yes, pause for a moment.

Provoke some questions, for example:

What brings you joy?

  • What can you give to yourself today?
  • Do you need more space for yourself? This simple exercise brings back self-acceptance and allows to stay present. Think twice. 

Photography is life because of the memories it creates. If you feel comfortable during the photoshoot you’ll always come back to those pics with a smiley. Period.

Would you like to read more about this topic?

Download a free e-book from the box below. Enjoy 🙂

 

a Gentle Guide

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